Dieter Rams= yeah, smart dude

Dieter Rams is a German designer responsible for many of Braun's products in the second half of the twentieth century. Not only that, but Jonathon Ives, the head designer at Apple, says Rams is his major influence. When you look at Rams work you can definitely see that it inspired the esthetic of many of Apple's recent products. Click the picture to watch a video interview sort of thing with Rams.